indy:independent_media

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indy:independent_media [2025/12/05 10:15] – created - external edit 127.0.0.1indy:independent_media [2026/03/26 18:33] (current) – external edit 127.0.0.1
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-# Independent media+This topic is part of [[gt:digital|Digital & media]]. 
 +====== Independent media ======
  
  
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-## What is independent media?+===== What is independent media? =====
  
 It’s a form of communication that’s independent of external control that biases the content in favour of an elite. Independent media is free from state control, billionaire ownership and corporate advertising. Its aim is to provide content that is a) factually accurate; b) not biased towards elite interests; and c) often not reported in the mainstream, corporate media because it’s not in the interest of the elite for the public to know it. It’s a form of communication that’s independent of external control that biases the content in favour of an elite. Independent media is free from state control, billionaire ownership and corporate advertising. Its aim is to provide content that is a) factually accurate; b) not biased towards elite interests; and c) often not reported in the mainstream, corporate media because it’s not in the interest of the elite for the public to know it.
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 ![](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-outlets.png) ![](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-outlets.png)
 <caption> <caption>
- There’s always been plenty of choice when it comes to independent media.+ _There’s always been plenty of choice when it comes to independent media._
 </caption> </caption>
 </figure> </figure>
 </WRAP> </WRAP>
  
-### Mainstream media+==== Mainstream media ====
  
 Newspapers don’t tend to make profits any more. The Sun and the Guardian lose huge amounts of money, others just break even, and the Mail makes money, but only from a barrage of celebrity photographs online, rather than news. They’re valuable for their propaganda influence, rather than profit. Rupert Murdoch, for example, is very open about his desire to be a ‘kingmaker’. Newspapers don’t tend to make profits any more. The Sun and the Guardian lose huge amounts of money, others just break even, and the Mail makes money, but only from a barrage of celebrity photographs online, rather than news. They’re valuable for their propaganda influence, rather than profit. Rupert Murdoch, for example, is very open about his desire to be a ‘kingmaker’.
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-### History+==== History ====
  
 Since the invention of the printing press, there has always been media produced by ordinary people, away from the centres of power, and this has accelerated in the age of the internet – see below. There are also organisations to support and develop independent media, like the [Media Reform Coalition](https://www.mediareform.org.uk/), who do a lot of research into ownership of the media. Since the invention of the printing press, there has always been media produced by ordinary people, away from the centres of power, and this has accelerated in the age of the internet – see below. There are also organisations to support and develop independent media, like the [Media Reform Coalition](https://www.mediareform.org.uk/), who do a lot of research into ownership of the media.
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 ![Celebrity](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-kardashian.jpg) ![Celebrity](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-kardashian.jpg)
 <caption> <caption>
- The mainstream media is obsessed with the vacuous lives of celebrities, distracting the public from what’s really happening in the world.+ _The mainstream media is obsessed with the vacuous lives of celebrities, distracting the public from what’s really happening in the world._
 </caption> </caption>
 </figure> </figure>
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-## What are the benefits of independent media?+===== What are the benefits of independent media? =====
  
 The main benefit is that independent media, unlike corporate or state media, don’t represent only the interests of the elite. They can question power, because again, unlike the corporate media, they don’t rely on a powerful elite for their existence. The main benefit is that independent media, unlike corporate or state media, don’t represent only the interests of the elite. They can question power, because again, unlike the corporate media, they don’t rely on a powerful elite for their existence.
  
-### Democracy+==== Democracy ====
  
-This has huge implications for [democracy](/thde/the_democracy_problem). It’s not possible to have real democracy when most people get their information only from the powerful, in the interests of the powerful. This creates mainstream consent, so that those who dissent are then seen as ‘outsiders’. We have to have independent media that will question the powerful, or we can’t have a functioning democracy.+This has huge implications for [democracy](/demo/democracy). It’s not possible to have real democracy when most people get their information only from the powerful, in the interests of the powerful. This creates mainstream consent, so that those who dissent are then seen as ‘outsiders’. We have to have independent media that will question the powerful, or we can’t have a functioning democracy.
  
 Peter Oborne, who was political editor and right-wing pundit at the Telegraph during the [Libor scandal](https://en.wikipedia.org/wiki/Libor_scandal), [resigned](https://www.opendemocracy.net/en/opendemocracyuk/why-i-have-resigned-from-telegraph/) after being prevented by the Telegraph’s owners, the Barclay Brothers, from publishing anything about the role of HSBC, who were providing around half the Telegraph’s advertising income. Usually, journalists don’t have to be told who they can’t investigate – they know what to do if they want to keep their job (as Noam Chomsky had to explain to a young Andrew Marr – see video below). Peter Oborne, who was political editor and right-wing pundit at the Telegraph during the [Libor scandal](https://en.wikipedia.org/wiki/Libor_scandal), [resigned](https://www.opendemocracy.net/en/opendemocracyuk/why-i-have-resigned-from-telegraph/) after being prevented by the Telegraph’s owners, the Barclay Brothers, from publishing anything about the role of HSBC, who were providing around half the Telegraph’s advertising income. Usually, journalists don’t have to be told who they can’t investigate – they know what to do if they want to keep their job (as Noam Chomsky had to explain to a young Andrew Marr – see video below).
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 ![New Internationalist](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-newinternationalist.jpg) ![New Internationalist](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-newinternationalist.jpg)
 <caption> <caption>
- First issue of [New Internationalist](https://newint.org), March 1973. Still going strong and still a co-op.+ _First issue of [New Internationalist](https://newint.org), March 1973. Still going strong and still a co-op._
 </caption> </caption>
 </figure> </figure>
 </WRAP> </WRAP>
  
-### Accuracy+==== Accuracy ====
  
 Truth is also a casualty of the corporate media. There are various ‘filters’ that prevent you from getting the truth about the world. Ownership is perhaps the most important filter. In the UK, owners of the mainstream media are either the state, or billionaires. Another is advertising – the corporate media is funded by other corporations that have a vested interest in the media not publishing any negative stories about them. Truth is also a casualty of the corporate media. There are various ‘filters’ that prevent you from getting the truth about the world. Ownership is perhaps the most important filter. In the UK, owners of the mainstream media are either the state, or billionaires. Another is advertising – the corporate media is funded by other corporations that have a vested interest in the media not publishing any negative stories about them.
  
-### Data+==== Data ====
  
 There’s also an issue with data-mining. Data is now a very profitable tradeable commodity. Online corporate media harvest user data and sell it to businesses that will use it against those users, learning about behaviours and beliefs, playing on impulse and short-term desire to sell targeted products. We now have private ownership of information on what makes you you, in much more depth than has ever existed. If individuals want to sell their data in this way, fine – but as things stand, people’s data is being used secretively, for profit, without their consent. We need independent online media that allow users to control their data, or that don’t collect it at all. There’s also an issue with data-mining. Data is now a very profitable tradeable commodity. Online corporate media harvest user data and sell it to businesses that will use it against those users, learning about behaviours and beliefs, playing on impulse and short-term desire to sell targeted products. We now have private ownership of information on what makes you you, in much more depth than has ever existed. If individuals want to sell their data in this way, fine – but as things stand, people’s data is being used secretively, for profit, without their consent. We need independent online media that allow users to control their data, or that don’t collect it at all.
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-## What can I do?+===== What can I do? =====
  
 Choose your news sources wisely. Avoid the mainstream media, unless you’re after untrustworthy news and trivia, and don’t fall for for the few considered ‘the good guys’, like the billionaire-owned, mis-named ‘Independent’ newspaper, or the Guardian – funded by corporate advertising and owned by Scott Trust Ltd (registered in Bermuda so that they can avoid taxes, named to make people think that it's still a trust - it isn't) or the BBC, for the reasons outlined above. Choose your news sources wisely. Avoid the mainstream media, unless you’re after untrustworthy news and trivia, and don’t fall for for the few considered ‘the good guys’, like the billionaire-owned, mis-named ‘Independent’ newspaper, or the Guardian – funded by corporate advertising and owned by Scott Trust Ltd (registered in Bermuda so that they can avoid taxes, named to make people think that it's still a trust - it isn't) or the BBC, for the reasons outlined above.
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 ![](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-open-democracy.png) ![](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-open-democracy.png)
 <caption> <caption>
- [Open Democracy](https://www.opendemocracy.net/en/) – independent online news.+ _[Open Democracy](https://www.opendemocracy.net/en/) – independent online news._
 </caption> </caption>
 </figure> </figure>
 </WRAP> </WRAP>
  
-### News sources+==== News sources ====
  
 Successful journalism, independent or not, requires skills and time that need to be recognised and paid for. As mentioned above, in the UK, there’s the [New Internationalist](https://newint.org/), and US organisations like [Democracy Now!](https://www.democracynow.org/) and the [Real News Network](https://therealnews.com/) have had long-term success too. Successful journalism, independent or not, requires skills and time that need to be recognised and paid for. As mentioned above, in the UK, there’s the [New Internationalist](https://newint.org/), and US organisations like [Democracy Now!](https://www.democracynow.org/) and the [Real News Network](https://therealnews.com/) have had long-term success too.
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 ![Murdoch](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-murdoch.jpg) ![Murdoch](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-murdoch.jpg)
 <caption> <caption>
- If billionaires can influence the result of elections, how will that affect government policy?+ _If billionaires can influence the result of elections, how will that affect government policy?_
 </caption> </caption>
 </figure> </figure>
 </WRAP> </WRAP>
  
-### Reliability+==== Reliability ====
  
 Once you’ve rejected the corporate media, you’ll have to work out which independent sources are reliable. After the [Leveson Inquiry](https://en.wikipedia.org/wiki/Leveson_Inquiry), press regulations were largely re-written by Paul Dacre, editor of the Daily Mail. The result was [weaker press regulation than](https://hackinginquiry.org/the-men-behind-ipso-part-2-paul-dacre/) [previously](https://hackinginquiry.org/the-men-behind-ipso-part-2-paul-dacre/) (that resulted in far fewer official complaints about the Mail, surprise surprise), and a not-very-reliable press regulator, IPSO. On the other hand, [IMPRESS](https://en.wikipedia.org/wiki/IMPRESS), fully compliant with the recommendations of the Leveson Inquiry, is a reliable regulator. IMPRESS is also affordable / free for the public to take complaints to, and there are now moves to register all reliable independent media with it. Once you’ve rejected the corporate media, you’ll have to work out which independent sources are reliable. After the [Leveson Inquiry](https://en.wikipedia.org/wiki/Leveson_Inquiry), press regulations were largely re-written by Paul Dacre, editor of the Daily Mail. The result was [weaker press regulation than](https://hackinginquiry.org/the-men-behind-ipso-part-2-paul-dacre/) [previously](https://hackinginquiry.org/the-men-behind-ipso-part-2-paul-dacre/) (that resulted in far fewer official complaints about the Mail, surprise surprise), and a not-very-reliable press regulator, IPSO. On the other hand, [IMPRESS](https://en.wikipedia.org/wiki/IMPRESS), fully compliant with the recommendations of the Leveson Inquiry, is a reliable regulator. IMPRESS is also affordable / free for the public to take complaints to, and there are now moves to register all reliable independent media with it.
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-### Social media+==== Social media ====
  
 Around 80% of people now get their news from social media, most of which is also owned by tax-avoiding, data-mining global corporations, beholden only to their shareholders, not their users. To maximise profit, they use algorithms that give users only what they like, which denies users the range of opinions required to understand the world, and produces tsunamis of fake news and conspiracy theories, as well as extreme political division. The business model is based on the dopamine hit of shares, likes and comments, which brings people back and satisfies advertisers and data purchasers. Around 80% of people now get their news from social media, most of which is also owned by tax-avoiding, data-mining global corporations, beholden only to their shareholders, not their users. To maximise profit, they use algorithms that give users only what they like, which denies users the range of opinions required to understand the world, and produces tsunamis of fake news and conspiracy theories, as well as extreme political division. The business model is based on the dopamine hit of shares, likes and comments, which brings people back and satisfies advertisers and data purchasers.
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 ![Meteor](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-meteor.png) ![Meteor](https://lowimpactorg.onyx-sites.io/wp-content/uploads/media-meteor.png)
 <caption> <caption>
- There are local independent news providers all over the UK, and the world, like Manchester's [Meteor](https://www.themeteor.org/).+ _There are local independent news providers all over the UK, and the world, like Manchester's [Meteor](https://www.themeteor.org/)._
 </caption> </caption>
 </figure> </figure>
 </WRAP> </WRAP>
  
-### Contributing+==== Contributing ====
  
 As well as consuming independent media, you can contribute to its output. To get greater insight and to gain skills, you could volunteer for an independent media organisation – either locally or nationally. Just contact them and see what they say. As well as consuming independent media, you can contribute to its output. To get greater insight and to gain skills, you could volunteer for an independent media organisation – either locally or nationally. Just contact them and see what they say.
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-## Further resources+===== Forum =====
  
 +This topic belongs to the section [[gt:digital|Digital & media]]. You can ask questions or add information on the corresponding [Forum section](https://forum.growingthecommons.org/t/digital).
  
 +===== Further resources =====
  
-## Specialist(s)+- [Bureau of Investigative Journalism](https://www.thebureauinvestigates.com/) - independent journalism made available to mainstream outlets to maximise audience 
 +- [Independent Community News Network](https://www.communityjournalism.co.uk/) 
 +- [Independent Media Association](https://www.uk.coop/directory/independent-media-association) 
 +- [Open Democracy](https://www.opendemocracy.net/en/) - UK-based independent global media organisation 
 +- [Real Media](https://realmedia.press/) - challenging the ownership models of media 
 +- [United Diversity](https://office.uniteddiversity.coop/s/H5AiHz4PnG8frkg?dir=/&editing=false&openfile=true) - listing of UK media co-ops 
 +- [Wikileaks](https://wikileaks.org/) - analysis and publication of large datasets of censored or otherwise restricted official materials involving war, spying and corruption. 
 +- [Centre for Investigative Journalism](https://tcij.org/) - training, events, handbooks, incubation of independent investigative projects  
 +- [Community Media Association](https://www.communitymedia.uk/) - UK representative body for the community broadcasting sector, committed to promoting access to the media for people and communities 
 +- [Fairness & Accuracy in Reporting (FAIR)](https://fair.org/) - US-based, challenging corporate media bias 
 +- [Hacked Off](https://www.hackedoff.org/) - campaigning for a free & accountable press 
 +- [Journo Resources](https://www.journoresources.org.uk/) - helping diversify the media industry  
 +- [Media Diversified](https://mediadiversified.org/) - working to diversify and enrich the UK's media landscape 
 +- [Media Lens](https://www.medialens.org/) - describing how mainstream newspapers and broadcasters operate as a propaganda system for elite interests 
 +- [Media Reform Coalition](https://www.mediareform.org.uk/) 
 +- [SpinWatch](https://spinwatch.org/) - investigating the way the PR industry and corporate and government propaganda distort public debate and undermine democracy  
 +- [Media Bias / Fact Check](https://mediabiasfactcheck.com/) - independent online media outlet dedicated to educating the public on media bias and deceptive news practices 
 +- [Shareable](https://www.shareable.net/how-to-find-and-support-trustworthy-journalism/) - how to find and support trustworthy journalism 
 +- [TruthOut](https://truthout.org/articles/what-does-independent-media-mean-birthday-contemplations-from-the-truthout-staff/) - what does independent journalism mean? 
 + 
 + 
 + 
 +===== Related topics ===== 
 + 
 +- [[comy:Community]] 
 +- [[coec:Commons economy]] 
 +- [[demo:democracy|The democracy problem]] 
 +- [[coop:Co-operatives]] 
 +- [[wiks:Wikis]] 
 + 
 + 
 +===== Specialist curators of this topic =====
  
  
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